BRIEF:

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Website development for CRM and client onboarding processes aimed to generate measurable engagement rates in a newly transformed digital approach within expanded bakery operations, enabling the implementation of innovative digital tools and procedures to support expansion into new bakery locations.

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Big data analytics build for agile decision-making across financials, UX/UI, production, operations and logistics using: Google Analytics, Google Data Studio, Google Ads, XERO, META Advertising, Shopify, WIX and Cybake Bakery Management software. Driving traffic to our website and measuring content marketing results across client acquisition, CLTV with the devised market penetration strategy.