BRIEF:

 

This project was an exercise in brand identity and communicating the Fendi brand message. I created a prestige promotions window display project to encapsulate the meaning of the high-end fashion brand. I chose Fendi as my project because of their edgy style and out-of-the-box thinking. I branded their window design in a way that would be unusual for a fashion house but visually interesting to be actioned across a multichannel campaign.

 

Deliverables:

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TRENDS ANALYSIS // CONCEPT DEVELOPMENT // MARKET RESEARCH // VISUAL MERCHANDISING // BRANDING