BRIEF:

 

Assess digital solutions / Target young people in Scotland / Promote good mental health.

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This project was a pitch to use guerrilla marketing techniques in a low-cost high-impact campaign. The concept involved constructivist learning to change attitudes by allowing participants to experience the physical effects of mental health through a VR headset. SAMH would use geo-tagging and geo-filters on social media channels to spread the message of the event while utilising shared content by participants.