HJ.SCULLION | PORTFOLIO

BRIEF:

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Build consumer awareness around the UK's 'Eat Out To Help Out' campaign for Ubiquitous Chip, Hanoi Bike Shop & Stravaigin.

 

All venues required bespoke dynamic ads with content marketing and intensive consumer engagement strategies across consumer groups post-COVID-19 UK lockdown 1.  I created thematic in-house content marketing campaigns for social, email marketing CRM, and WordPress CMS which saw brand reach grow by 30% per venue YTD.  Improving the conversation rate while scaling the data of returning customers for bookings and e-commerce by implementing UTM tracking for accurate reporting and A/B testing.

 

Deliverables:

CAMPAIGN MANAGEMENT // SOCIAL MEDIA PLANNING // CONTENT CREATION // AD MANAGEMENT // WEB DEVELOPMENT // EVENT MANAGEMENT // MEDIA BUYING